Why wear Icebreaker Merino?
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Once, just about everyone wore clothes made from traditional wool in the outdoors. That’s why people in really old photos are never smiling. Traditional wool may have been warm, but it itched like crazy. And it was bulky, heavy, and took forever to dry.
In the 1970s, synthetics such as polyester took over. While artificial fibres are lightweight, easy care and usually non-itch, they’re also clammy, stinky, poorly insulating and highly flammable – and they’re all petroleum-based. You could choose cotton instead, but you’ll freeze to death when you get wet in the cold.
So What’s the solution? A performance fibre invented by nature and engineered for people.
Our merino combines the best qualities of traditional wool, synthetics and cotton. It’s soft and non-itch, it’s warm in the cold and cool in the heat, it breathes to prevent clamminess, and it has a miraculous ability to warn off stinkiness – you can run a marathon and still smell as sweet as if you’ve spent the day on the sofa.
And because it was made in the mountains, rather than a lab, merino wool is renewable, recyclable and biodegradable.
In the 1970s, synthetics such as polyester took over. While artificial fibres are lightweight, easy care and usually non-itch, they’re also clammy, stinky, poorly insulating and highly flammable – and they’re all petroleum-based. You could choose cotton instead, but you’ll freeze to death when you get wet in the cold.
So What’s the solution? A performance fibre invented by nature and engineered for people.
Our merino combines the best qualities of traditional wool, synthetics and cotton. It’s soft and non-itch, it’s warm in the cold and cool in the heat, it breathes to prevent clamminess, and it has a miraculous ability to warn off stinkiness – you can run a marathon and still smell as sweet as if you’ve spent the day on the sofa.
And because it was made in the mountains, rather than a lab, merino wool is renewable, recyclable and biodegradable.
X TRADITIONAL WOOL
Thick fibres make it warm, but heavy, itchy and slow to dry |
X SYNTHETIC
Plastic fibres make it lightweight and fast drying, but clammy, stinky and highly flammable. |
+ ICEBREAKER MERINO
Thin, natural fibres make it warm in cold weather, cool in warm weather, light, breathable, easy care, no stink and no itch. And did we mention renewable and biodegradable? That’s because it’s made from grass, water and sunshine, rather than petrochemicals. |