What we believe

NATURE IS BETTER THAN PLASTIC 

Our role is not to create the latest “technical” fibre. Nature has already done that, and without an oil rig in sight.

Merino wool was born not in a lab, but in the mountains of New Zealand. The Icebreaker fibre factory works 24 hours a day, on the back of a sheep.

Sustainability is at the heart of Icebreaker, and we aim for profitable sustainability — a business model that balances ecology with economy.

It’s possible because nature is an astonishing designer. Everything it creates is simple, efficient and beautiful.

We believe nature is a powerful force that is within us and around us. We have harnessed this force to become the passionate world leader in merino.

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